

Meet Dennis Benneyworth – Former Mayor of Hungerford and stallholder here at the Arcade. Dennis specialises in top hats and horse racing memorabilia. Every year Dennis empties his cabinet here and sets up shop at Ascot Racecourse for one of the most famous race meetings in the world – Royal Ascot.
If you are lucky enough to attend Royal Ascot, a top hat is an absolute must. Indeed, if you have seats in the Royal Enclosure, you won’t be allowed in unless you are wearing one.
Royal Ascot was established in 1711 after Queen Anne opened the racecourse and attracts over 300,000 attendees every year making it Europe’s best-attended race meeting.
Although most popular during racing season, Dennis’ top hats are available all year round in cabinet 116. Many more hats and related items are also available on his website at www.sportingstudy.co.uk








When Emma Willcock and her daughter came to the counter with bags of assorted buttons, I instinctively sensed that she was a craft designer. When we spoke, Emma told me how she got into creative craft and how she turned a hobby into a business. I will let Emma tell you in her own words.
I decided it would be good for me to start a hobby, something just for myself. If you are a parent then you know where I am coming from! I have always enjoyed being creative and especially love being creative around my home. This has led me to my wonderful world of buttons!
After being invited to attend a local craft fair and also a pamper evening at my sons school, I received so much wonderful feedback and requests for orders from friends and family that I decided to build my own little business doing something I love, creating beautiful bespoke items made from buttons and gems. I attend craft fairs and school fairs and have recently been lucky enough to have been offered the opportunity to have a display in a local business. Following this I decided to set up my my own website and share the button love”.









